#FraicheHair is a new platform by so|fraiche! celebrating hair culture. Uniting and showcasing the hair community.
Fraiche Hair will explore trends, unique styles upcoming events, news and cultural revelations. We’re going to find some Fraiche Hair that will inspire you or shock you. We’re going to celebrate hair stylists, barbers and expressive people. Working alongside hair brands and the latest hair products we will bring you the latest insights.
Creative Director: Sandra Nakawunde @Nakawunde
Check out the Promo video below: