Our new series the #GenYReport brings you cultural insights and current trends, talking about how this will effect brands and consumerism as whole and how this will shape the future. We also want to spark conversations that will be disruptive and allow you to contribute with your opinion. With the unfathomable amount of information pushed to you every minute in this digital age, we hope to bring the most relevant content to your attention.
So who is Generation Y?
Gen Y, or millennials are people who fall between the ages of 18 – 35 years old. These are key influencers in society who affect the future of consumerism. We will look at how the trends they determine will affect the future.
We’re taking a ‘For us, by us’ approach as thought leaders for Gen Y, as we (The So Fraiche Team) fall into this demographic.
Stay tuned and join the conversation. @so_fraiche