The Challenge: Producing engaging content to get young people and women registering to vote and engaging with politics on a daily basis.
The Idea: The idea was to use digital marketing to reach the youth that are not interested in politics using high end visual to capture their attention. Using Instagram, Twitter, Facebook and Snapchat advertising to target ads and campaign messages to the right audience.
The Results: Our visual content has been the most engaging content since his general campaign began with all the biggest tabloids picking up our content. Our videos reached over 2.9 million people via social media and John Mahama has one of the biggest followings as a President on social media.
January 10, 2017