asos x so|fraîche!

December 11, 2013 | StreetLook


We caught up with the now iconic ASOS brand, to find out about their remarkable growth and flexible work culture.

We found out more about their story and were taken on a tour of their brand new beautifully designed and larger than life HQ in Camden Town, London.

sofraiche_Asos-Headquarters-by-Linda-Morey-Smith_7 is a global online fashion and beauty retailer and offers over 50,000 branded and own label product lines across womenswear, menswear, footwear, accessories, jewellery and beauty. ASOS has websites targeting the UK, USA, France, Germany, Spain, Russia, Italy, Australia and China and also ships to over 237 other countries from its two distribution centres in the UK.

ASOS has over 21.3 million unique visitors a month and as of 31 August 2013 had 7.1 million active customers from 160 countries (defined as having shopped on ASOS in the last 12 months). As of October 2013, it has 7 million active users worldwide.

ASOS tailor’s a mix of its own-label, global and local brands sold through each of it’s nine local language websites: UK, US, France, Germany, Spain, Italy, Australia, Russia and China.







by Geezy